Counter Culture

Stussy's Impact on Fashion and Culture

World renowned California-based label Stussy, founded by Shawn Stussy in the early 1980s, has been a pivotal force in shaping the streetwear landscape. Its influence extends beyond mere clothing, permeating cultural, social, and economic spheres...



Founded in 1995, Needles, just one of the sub-brands housed under the infamous Nepenthes, filters elements of vintage americana, military and sportswear into vibrant and unique garments unique from any other, the brand has become known for their signature butterfly logo tracksuit. Making a name for themselves with their iconic Needles Rebuild - centering around the concept of clothes once mass produced and left without purpose and rebuilding them into brand new seasonal pieces - and the signature style of the H.D. Pant, the brand has gone on to gained a loyal following of individuals who are looking for something different from the rest.


From Football to Fashion: Adidas Samba

Adidas' recent surge in popularity as been nothing short of a phenomenon. If you've not got a pair yourself, you definitely know someone who does, namely the Adidas Samba OG. We explore the interplay between football culture and fashion, and how it's altered todays trends.