Seeing that there wasn’t a cleaning product designed specifically for sneakerheads, Jason Markk filled the niche in 2007 by introducing the Jason Markk premium shoe cleaner. This built the foundations of a brand with a grassroots approach; enthusiasts, collectors, and publications recognised them as the best product on the market.

In 2014, he opened the world’s first drop-off sneaker care service in the historic Little Tokyo district of Los Angeles, California. The first of its kind store merges the concept of dry cleaning for kicks with the all-encompassing experience of the Jason Markk brand. The range now has tailored products for different materials and is the ultimate way of keeping your kicks fresh.