MEN'S LATEST

New DIEMME, Beams, Wacko Maria, Neighborhood, and Studio Nicholson.

WOMEN'S LATEST

New Romina Ferrari, YANYAN KNITS, KERNEMILK and AMOMENTO.

LIFESTORE LATEST

New Artwords, Teenage Engineering, Stranger Than Paradise, Crow Canyon and HAY.

FACE + BODY LATEST

New Bleu Nour, Vacation Madeby, BINAURALE, and Waphyto.

MAGIC CASTLES

Rooted in musical sub-cultures, Magic Castles collaborate with a diverse pool of artists, delivering patterns that are bold, lively and vivid. Their silhouettes are wide and loose, giving a sense of freedom in tune with the open attitude that inspired it. A no-rules approach to design allows the brand to produce a vibrant collection with a unique appeal. Alongside their collection, a monthly radio show and regular music events allow their ever-growing community to delve deeper into the world of Magic Castles.

NEIGHBORHOOD

Established in Tokyo, 1994, by young motorcycle enthusiast Shinsuke Takizawa, Neighborhood was built out of a desire for well-designed, premium quality motorcycle apparel. Dissatisfied with the ill-fitting and poorly crafted trad product available at the time, Shinsuke set out to create expert technical apparel, heavily inspired by the American motorcycle aesthetic, as well as varied aspects of US counter-culture and military, workwear and Native American design.

BEAMS

Men's casual section that remains central to BEAMS ever since its founding in 1976. Basic & Exciting is the theme of this section that pursues casual basics in the sports, work and military categories and combines them with ivy, rock, surf and skate styles for a modern interpretation that reflects various trends from around the globe.

YANYAN KNITS

YanYan is a premium knitwear brand founded by former rag & bone Director of Knitwear Phyllis Chan with Hong Kong designer Suzzie Chung. Their grandmothers taught them to embrace their own individual sense of style, be fearless and wear what makes them happy. Their products are a reflection of that attitude – fun, eclectic pieces that juxtapose modern and traditional elements.

KERNEMILK

KERNEMILK is a fashion brand located in Copenhagen, led by Creative Director Marie Mark. Established in 2019, Marie draws from her background in dance to craft sustainable fashion, focusing on body positivity and unique shapes. The brand's primary goal is to help women feel confident and comfortable in their bodies through thoughtfully designed, comfortable clothing. All pieces are designed in the Nørrebro district of Copenhagen.

AMOMENTO

Amomento, founded in Seoul in 2014, aims to create timeless and effortless pieces designed to be cherished forever. Their philosophy extends beyond fashion, emphasizing the individuality of the person wearing the clothing.

SIMUERO

Designed and handcrafted in Valencia by founders Rocío and Jorge, Simuero focuses on true slow made craftsmanship, creating jewellery inspired by the forms and strength of Mother Nature. Inspiring not only the design but their ethical practise, all pieces are made from recycled silver and the wax used in production is used and reused down to the last shaving. All Simuero rings, jewellery and necklaces are crafted in limited editions focusing on a unique and quality finish.

ALEC DOHERTY

Alec Doherty's contemporary approach to jewellery design consists of Gemstones in random shapes - hearts, spheres, blobs - pushed abstractedly into soft metal as an experiment. Unexpected combinations of shapes became abstract faces and characters set in precious metal, immortalising that original feeling. Alec Doherty is an artist working in London, explore their latest jewellery collection.

TOM WOOD

Tom Wood is a Norwegian jewellery brand based in Oslo. Founded my Mona Jensen in 2013, the label takes its name from her supposed alter-ego. Embracing timeless design along with functional aesthetics, all pieces are unisex and are individually hand-crafted from 925 sterling silver or 9-carat gold in small batches. Featuring signet rings with semi-precious stones such as black onyx and white agate, alongside simple and bold silver styles, the collection adds attitude for both men and women. Utilising the best craftsmanship and materials, any stones used are locally sourced from around the world and are either soldered or set individually meaning no two pieces are ever alike.

FERM LIVING

ferm LIVING draws on the Scandinavian design traditions and retro charm - but with a distinctive graphic edge that makes every items firmly contemporary. ferm LIVING is rooted in Denmark, where Trine Andersen founded a graphic design studio in 2005 who then expanded her business into interior products out of the frustration of the unavailability of items to furnish her home. The Goodhood Life Store takes stock of the bold, graphic, ceramic collection as well as other key items for your home, from graphic tea towels to place mats and many more key items for the home.

CROW CANYON

Crow Canyon's selection of excellent marbled enamelware home wares encompasses timeless and unique looks alongside enduring quality. Having begun in 1977, they continue to be one of America’s premier wholesale suppliers of high-quality, classic tableware. As well as looking good, all Crow Canyon ware is fully functional; it can be used on the tabletop, stovetop and in the oven.

MENOS MAS

Menos Más is a pop-up and online refill market serving the San Fernando and Santa Clarita Valleys of Los Angeles, CA. They offer package-free, sustainable home goods and personal care items. Now welcomed to our lifestore selects at Goodhood.

WE HAVE TO CREATE CULTURE

The words and learnings from ethnobotanist Terence McKenna are important to us. He once said “Culture is not your friend” and believed we should create our own experiences and communities instead of consuming the ones projected by the mass media. This quote inspired by him is printed on the walls of our store and are a great reminder that we need to create our own culture. Important now more than ever.

GOODHOOD X ED DAVIS

Are you a Dissident? Well you should be... Check out some more mind altering graphics on a plethora of homeware. As an further part of our special collaboration with Ed Davis we have added more of his graphics to some of our favourite homeware pieces with a selection of mugs, ashtrays, stickers and slipmats.

THE PERFECT WHITE T-SHIRT

So simple yet by virtue of its simplicity so hard to get right. What makes the perfect white tee? Fabric, fit and detailing of course but it’s in the minutiae of the details where we find the joy. In short, this essential wardrobe staple converges the best of t-shirt detailing into, in our humble opinion, the best white tees on the market.

ARTWORDS BOOKSHOP

ARTWORDS is an independent bookshop founded in 2001 that specialise in books and zines on the contemporary visual arts and visual culture. For 20 years they were close neighbours of ours, with their first store on Rivington Street and are now staples of Broadway Market. They have been much missed in Shoreditch so we asked them to curate an edit of books for the Goodhood community that will be forever evolving.

STRANGER THAN PARADISE

We’ve teamed up with our friendly record store neighbours Stranger Than Paradise to curate an ever-evolving edit of records and special edition vinyls, available online and in-store from our record wall. Ran by three long time friends and named after Jim Jarmusch’s 1984 masterpiece, Stranger Than Paradise is an Independent record store in the heart of Hackney, dedicated to sourcing a carefully curated selection of the best new release, reissue and special edition vinyl.

UNIFIED GOODS

We're working with progressive vintage dealer Unified Goods to create an ongoing guest space that will house a library of unique goods, curated by head honcho James Goodhead. Expertly sourced, culture defining, cult status clothing and lifestyle objects from around the globe, featuring artefacts spanning the realms of post-punk, 90's era Warp Records, the halcyon eras of skate culture, iconic Anime or Japanese Street Fashion.