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WHATSGOOD_?
Womens Edits
whatsgood_

WHATSGOOD_?

A curated selection of our favourite products, expertly sourced by our in-house buying crew. Purchased with integrity, these are the special items that we're backing; the pieces you're going to want to get to know.

f-i-t-s

x DR. MARTENS

First rolling off the production line in the '70s, Dr. Martens loafers were designed inline with England's Mod movement. Fast forward 50 years and the loafer is still just as sought-after. To celebrate the SS22 update on the now-iconic Snaffle Loafer silhouette, we've curated a FITS styling guide featuring the Desert Oasis suede-covered shoe.

studio-visit

Brutes Ceramics

We spent an afternoon visit Brutes Ceramics founder Emma de Clercq at her studio in Hackney to talk creative process, the jump from hobby to career, dream collaborators, and more... 

interviews
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Crack Gallery

To celebrate the exclusive UK launch of Crack Gallery's inaugural collection at Goodhood, we spent some time in conversation with gallery founder, Teen, to talk everything from his first show, chance meetings with Chito, to smoking too much weed with Weirdo Dave, and supporting your friends.

product

Nike Kukini

A shoe that reminds us of the halcyon era of Ura-Harajuku style and a time when imported Japanese magazines were bibles of style and information. The world-class Nike Kukini.

in-review

Short Sleeve Shirts

A seasonally appropriate guide to the best short sleeve shirts in the game, helping you to transition into the hot months ahead. At long last the sun is out, and we have you covered.

product
Why the New Balance 2002 is the Perfect Shoe for Utilitarian Dressing
Why the New Balance 2002 is the Perfect Shoe for Utilitarian Dressing

Why the New Balance 2002 is the Perfect Shoe for Utilitarian Dressing

Pairing technical apparel with high quality footwear is key, and no one does it better than New Balance. Their latest rendition of the 2002 is crafted with premium materials in tonal colourways that blend perfectly with the earthy tones of modern utility-wear.

product
GOODHOOD WORLDWIDE
GOODHOOD WORLDWIDE

GOODHOOD WORLDWIDE

The very first drop of our own in-house line is finally here. The ethos of the collection is simple - for the enjoyment of everyone.

creative-living
Holly Hay
Holly Hay

Holly Hay

We took a trip to the Camberwell home of Wallpaper* Magazine's photographic director, Holly Hay, who guides us through her minimalist, clean, and monochromatic family home. Check it out.

collaborations

Event Recap: Goodhood x Stepney Workers Club

We threw a party at our Curtain Road store to celebrate our collaborative S-Strike shoe with Stepney Workers Club. Good times with good people, check out what went down...

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