In the often superficial arena of modern menswear, Noah emerges not just as another label, but as a statement—a redefined manifesto for what fashion can and should represent. The brand was founded in 2015 by Brendon Babenzien, the former creative director of Supreme, alongside his wife and co-founder Estelle Bailey‑Babenzien, operating from its flagship in New York City’s Soho. This isn’t fast fashion, it’s intentional, inclusive, and unapologetically genuine.
Streetwear with Substance
While many streetwear brands chase hype, Noah doubles down on transparency, sustainable sourcing, and ethical manufacturing, sourcing from mills that prioritise tradition and human dignity. Their garments, organic cotton tees, responsibly sourced wool—are meant to endure both stylistically and physically.
Collections That Challenge the Norm
Noah’s seasonal collections are crafted narratives, blending punk, skate, prep, and surf references into approachable statements. Their collaborations, with marquee names like Barbour, Timex, Adidas, Vans, and Frog Skateboards, aren’t mere logo slaps but carefully curated reinterpretations.
A Platform, Not Just a Brand
What truly distinguishes Noah is how it leverages its brand to amplify causes—from environmental activism (it joined 1% for the Planet in 2019) to racial justice and disaster relief. During COVID-19, they pivoted to produce limited-edition tees that funded coronavirus relief, demonstrating that ethical consumerism can translate into real action.
Classic Silhouettes, Reimagined
At its core, Noah champions what founder Brendon Babenzien refers to as “staple brand” values, timeless pieces with modern flair. Whether it’s a hardy chore coat, vibrant rugby shirt, or selvedge denim, every item is built to leave a lasting impression.
