Every Wilder formula is created to support body, mind, and soul using wild-crafted, organic herbs. Created within a true family-run business, each product reflects co-founder Rachel’s 20-year practice as a naturopath and herbalist and is carefully handcrafted by her and her husband Charlie in their North London studio.
Rooted in the principles of naturopathy and slow beauty, Wilder celebrates timeless and beneficial herbal formulations that nourish deeply and restore balance. Made in small batches with the finest natural ingredients, Wilder invites you to slow down, reconnect, and thrive naturally.