Snow Peak - Lifestore
Founded by Japanese-born mountaineer Yukio Yamai in 1958, Snow Peak was born out of a dissatisfaction with outdoor products and a desire to create the most superior gear on the market. Fast forward to today and the brand is continuing to do just that. Hailing from Niigata Prefecture, where the sky meets sea via a mountain range rising up to 8,000 ft, the brand is one of Japan's leaders in the outdoors. Whether it's a portable camping stove or a technical jacket, functionality, usability, and eco-friendly design take centre stage, to the point where dropping everything and venturing into the wild seems like the perfect idea.