Graduation memorial jackets are highlighted as significant cultural artefacts that embody the spirit and style of American youth culture. We've developed the Goodhood Store Worker Jacket to follow this same philosophy, and made special edition, one of one, hand drawn iterations. Check it out below.
In Rin Tanaka's My Freedamn! 5 (Cycleman Books, 2006), graduation memorial jackets are highlighted as significant cultural artefacts that embody the spirit and style of American youth culture, particularly from the mid-20th century. These jackets, would be drawn on or embroidered by classmates, adorned with school names, graduation years, and personalised details like nicknames. They'd serve as cherished keepsakes that commemorate the pivotal moment of graduating from school or university. They capture the essence of their era, reflecting the values, aesthetics, and personal stories of a bygone generation, a legacy within a tangible object.
"THEY'D SERVE AS CHERISHED KEEPSAKES THAT COMMEMORATE THE PIVOTAL MOMENT OF GRADUATING FROM SCHOOL OR UNIVERSITY"
Goodhood x Rebel Yuth Hand Customised Store Worker Jacket - Medium No 2
This carved a new function for our own Store Worker Jackets. By using the same philosophy as the American students in the mid-20th century, as documented in the vintage clothing in Rin Tanaka's books, we treat our jackets as a blank canvas.
We've re-designed our Goodhood Store Worker Jacket in two colourways: a black on ecru, white on black. Classic French worker jacket shape, thick cotton canvas, chain loop embroidery, utilitarian patch pockets, four hole flat button closure. Simple yet full of detail.
Scan from Rin Tanaka's My Freedamn! 5 (Cycleman Books, 2006)
We've teamed up with South East UK artist Rebel Yuth to make a collection of six hand illustrated, completely unique takes on the Store Worker Jacket. Each jacket is a one of one, which makes it all the more special. We encourage everybody else to do the same...
Below scan reads: "This is a graduation memorial jacket, which classmates, teammates and girlfriends make by hand-embroidery. It looks like a "great memories", but young people were waiting for the draft in the near future. It is not a super happy for them at this era."
Scan from Rin Tanaka's My Freedamn! 5 (Cycleman Books, 2006)
