Counter Culture

Vans Prove They're Still the Brand of the People


21st of June: Go Skateboarding Day. A day celebrated by skateboarders all around the world. Back in February we saw OTW by Vans launch their project in collaboration with  S.R. STUDIO LA. CA by Sterling Ruby, in Los Angeles. This June, during Paris Fashion Week, we see them take over the grounds of Sacré Coeur for one of the most anticipated events of the PFW schedule, "Checkered Future". 

Who better than OTW by Vans to host a Go Skateboarding Day party. A brand who truly give back to their community and to the culture they operate within, which is not something we see particularly often, but have a real appreciation for. They put on a pretty mind-blowing night of music and skateboarding, all completely free to attend. Set on the  hill of Montmartre, Checkered Future served as a celebration of both Go Skateboarding Day and Fête de la Musique. Live performances and DJ sets JUSTICE, Kaytranada, Venus X, Busy P, Mel V, and Tatyana Jane. A live skate exhibition by the Vans Team Athletes like Curren Caples, Efron Danzig, and Elijah Berle was running all night. Vans prove they're still the brand of the people via an epic Paris blowout. After all, the best marketing a brand can do, is just be human... Check it out below.