Masha Popova is a womenswear brand pushing the boundaries of nostalgia and futurism. Rooted in raw denim and sculptural tailoring, her designs fuse industrial grit with emotional edge, blurring the lines between rebellion and beauty, softness and strength.

Popova’s world is built for those who refuse to fit neatly. Think Y2K references torn open and reassembled for a generation raised on collapse and reinvention. Every piece is a study in tension: wearable but warped, romantic but radical, familiar but twisted.