Nicholas Daley graduated from Central Saint Martins in 2013, before launching his eponymous label in 2015. Exploring his dual-ethnic heritage, Nicholas uses the label to widely question and reflect on the notions of multiculturalism within British identity. The label places great significance on craftsmanship, with all production taking place in the UK with internationally recognised manufacturers. And, with roots firmly embedded in music culture, the label is firmly at the forefront of contemporary British culture. It’s no wonder he’s sponsored by the British Fashion Council’s NEWGEN program.