P.A.M. (Perks And Mini) is a fashion and lifestyle brand based in Paris, founded by husband and wife duo Misha Hollenbach and Shauna Toohey. Established in 2000 in Melbourne, Australia, the label took its name from Misha and Shauna’s graffiti names. P.A.M. relocated to Paris in 2015 where the label is now permanently based. Their products are sold and exhibited internationally, attracting the attention of some of the world’s most influential art and fashion leaders. P.A.M. has a focus on collaboration at its core, with an extensive and multi-disciplinary art and design approach involving a whole range of artists, fashion labels, and stores around the globe, such as Cali Thornhill Dewitt, Carhartt WIP, Ed Templeton, and more. Clothing is only the tip of the iceberg, however. The P.A.M. universe incorporates publishing, music, nightlife, art and even food, the operative word being community.