Fraser Moss and Jimmy Collins established YMC in London in 1995. They take their title from industrialist pioneer Raymond Lowry, “You must create your own design style”, which has been interpreted as a call to arms that has influenced them ever since. YMC create understated, timeless designs that are both directional and highly wearable. Not being led or influenced by seasonal trends, YMC work to provide the solution for distinctive, intelligent clothing.

Designer Fraser Moss brings inspiration from his love and knowledge of subversive music and arts, vintage militaria and workwear, and a post-punk attitude that plays to create a range of modern wardrobe staples. It’s little wonder YMC has been an established part of British Fashion for over 20 years.