Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Column Crewneck Sweatshirt - Grey/Multi

    AriesColumn Crewneck Sweatshirt - Grey/Multi$206.40S / M / L / XL

  • Basic Crewneck Sweatshirt - Dusty Pink

    AriesBasic Crewneck Sweatshirt - Dusty Pink$187.05S / M / L / XL

  • No Problemo Crewneck Sweatshirt - Yellow/Purple

    AriesNo Problemo Crewneck Sweatshirt - Yellow/Purple$206.40S / M / L / XL

  • Animal Hawaiian Shirt - Pink

    AriesAnimal Hawaiian Shirt - Pink$322.50S / M / L / XL

  • Rose Hawaiian Shirt - Pink

    AriesRose Hawaiian Shirt - Pink$287.67S / M / L / XL

  • Logo Bowling Shirt - Red

    AriesLogo Bowling Shirt - Red$287.67S / M / L / XL

  • Warriors Longsleeve T-Shirt - White

    AriesWarriors Longsleeve T-Shirt - White$109.65S / M / L / XL

  • Wizards Longsleeve T-Shirt - White

    AriesWizards Longsleeve T-Shirt - White$109.65S / M / L / XL

  • Project T-Shirt - Black/Red

    AriesProject T-Shirt - Black/Red$101.91S / M / L / XL

  • Commune T-Shirt - White

    AriesCommune T-Shirt - White$90.30S / M / L / XL

  • Tie-Dye Stripe T-Shirt - Dusty Pink

    AriesTie-Dye Stripe T-Shirt - Dusty Pink$125.13S / M / L / XL

  • No Problemo Tie Dye T-Shirt - Multi

    AriesNo Problemo Tie Dye T-Shirt - Multi$122.55S / M / L / XL

  • Moonhenge T-Shirt - Black

    AriesMoonhenge T-Shirt - Black$90.30S / M / L / XL

  • Basic Temple T-Shirt - Black

    AriesBasic Temple T-Shirt - Black$90.30S / M / L / XL