London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

  • Furry Half Zip Sweatshirt - Black On White

    AriesFurry Half Zip Sweatshirt - Black On White$419.25S / M / L / XL

  • Gomorra Shirt - Logo/Animal

    AriesGomorra Shirt - Logo/Animal$341.85S / M / L / XL

  • Double Hood Hooded Sweatshirt - White

    AriesDouble Hood Hooded Sweatshirt - White$261.87S / M / L / XL

  • Arise Arise Logo Sweat Pant - White

    AriesArise Arise Logo Sweat Pant - White$254.13S / M / L

  • Tie Dye Crewneck Sweatshirt - Blue/Black

    AriesTie Dye Crewneck Sweatshirt - Blue/Black$234.78S / M / L / XL

  • Tie Dye Crewneck Sweatshirt - Red/Black

    AriesTie Dye Crewneck Sweatshirt - Red/Black$234.78S / M / L / XL

  • I Survived Y2K Longsleeve T-Shirt - White

    AriesI Survived Y2K Longsleeve T-Shirt - White$125.13S / M / L / XL

  • Rat T-Shirt - Black

    AriesRat T-Shirt - Black$108.36S / M / L / XL

  • Lilli Tape Jean - Grey Acid/Yellow

    AriesLilli Tape Jean - Grey Acid/Yellow$255.42Waist 30 / Waist 32 / Waist 34 / Waist 36