Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Leopard Chain Hooded Sweatshirt - Leopard

    AriesLeopard Chain Hooded Sweatshirt - Leopard$309.40M / L / XL

  • 2 Chains Hoodie  - Black

    Aries2 Chains Hoodie - Black$309.40S / M / L / XL

  • Zine Hooded Sweatshirt - Grey

    AriesZine Hooded Sweatshirt - Grey$240.50S / M / L / XL

  • Cross Grain Temple Sweatshirt - Orange

    AriesCross Grain Temple Sweatshirt - Orange$244.40S / M / L / XL

  • Satan Sweatshirt - Olive

    AriesSatan Sweatshirt - Olive$195.00S / M / L / XL

  • No Problemo Sweatshirt - Black

    AriesNo Problemo Sweatshirt - Black$195.00S / M / L / XL

  • Column Crewneck Sweatshirt - Orange

    AriesColumn Crewneck Sweatshirt - Orange$205.40S / M / L / XL

  • Tie Dye Trucker Jacket - Black/Orange

    AriesTie Dye Trucker Jacket - Black/Orange$499.20S / M / L

  • Metal Dude Longsleeve T-Shirt - White

    AriesMetal Dude Longsleeve T-Shirt - White$110.50S / M / L / XL

  • Jimbo Shortsleeve T-Shirt - White

    AriesJimbo Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • Temple Shortsleeve T-Shirt - Black

    AriesTemple Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Satan Shortsleeve T-Shirt - White

    AriesSatan Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • No Problemo Shortsleeve T-Shirt - Black

    AriesNo Problemo Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Zine Shortsleeve T-Shirt - White

    AriesZine Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • Zine Shortsleeve T-Shirt - Black

    AriesZine Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Column Sweatpant - Black

    AriesColumn Sweatpant - Black$235.30S / M / L / XL

  • Snow Pant - Graphite

    AriesSnow Pant - Graphite$373.10S / M

  • Boxer Shorts - Narrow Stripe

    AriesBoxer Shorts - Narrow Stripe$61.10S / M / L / XL

  • Boxer Shorts - Wide Stripe

    AriesBoxer Shorts - Wide Stripe$61.10S / M / L / XL

  • x i-D NoiDea Shortsleeve T-Shirt - White

    Ariesx i-D NoiDea Shortsleeve T-Shirt - White$97.50$58.50S / M / L / XL