Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 

SHOP WOMENS

 

 
  • Ombre Dyed Tech Jacket - Fuchsia

    AriesOmbre Dyed Tech Jacket - Fuchsia$526.50M / L

  • Thrasher Hawaiian Shirt - White

    AriesThrasher Hawaiian Shirt - White$292.50S / M / L / XL

  • Hawaiian Panel Shirt - White/Grey

    AriesHawaiian Panel Shirt - White/Grey$292.50S / M / L / XL

  • Fyre Hawaiian Shirt - Multi

    AriesFyre Hawaiian Shirt - Multi$312.00S / M / L / XL

  • Temple Hooded Sweatshirt - Black

    AriesTemple Hooded Sweatshirt - Black$299.00S / M / L / XL

  • No Problemo Tie Dye Sweatshirt - Multi

    AriesNo Problemo Tie Dye Sweatshirt - Multi$240.50S / M / L / XL

  • Fast Food Sweatshirt - Black

    AriesFast Food Sweatshirt - Black$214.50S / M / L / XL

  • Premium Temple Sweatshirt - Grey Marl

    AriesPremium Temple Sweatshirt - Grey Marl$234.00S / M / L / XL

  • Y2K Sweatshirt - Lilac

    AriesY2K Sweatshirt - Lilac$214.50S / M / L / XL

  • Ripple Tie Dye Longsleeve T-Shirt - Multi

    AriesRipple Tie Dye Longsleeve T-Shirt - Multi$162.50S / M / L / XL

  • Acid Wash Pocket Longsleeve T-Shirt - Violet

    AriesAcid Wash Pocket Longsleeve T-Shirt - Violet$162.50S / M / L / XL

  • Acid Wash Pocket Longsleeve T-Shirt - Black

    AriesAcid Wash Pocket Longsleeve T-Shirt - Black$162.50S / M / L / XL

  • Y2K Longsleeve T-Shirt - White

    AriesY2K Longsleeve T-Shirt - White$97.50S / M / L / XL

  • Y2K Longsleeve T-Shirt - Black

    AriesY2K Longsleeve T-Shirt - Black$97.50S / M / L / XL

  • Classic Tie Dye Half and Half Shortsleeve T-Shirt - Blue/F

    AriesClassic Tie Dye Half and Half Shortsleeve T-Shirt - Blue/F$117.00S / M / L / XL

  • Classic Temple Shortsleeve T-Shirt - Yellow

    AriesClassic Temple Shortsleeve T-Shirt - Yellow$91.00S / M / L / XL

  • Skate Shortsleeve T-Shirt - Black

    AriesSkate Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Classic Temple Shortsleeve T-Shirt - White

    AriesClassic Temple Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • No Problemo Shortsleeve T-Shirt - Black

    AriesNo Problemo Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • No Problemo Shortsleeve T-Shirt - White

    AriesNo Problemo Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • Thrasher Short - White

    AriesThrasher Short - White$266.50S / M / L / XL

  • Fyre Board Short - Multi

    AriesFyre Board Short - Multi$273.00S / M / L

  • No Problemo Tie Dye Sweatpants - Multi

    AriesNo Problemo Tie Dye Sweatpants - Multi$266.50S / M / L / XL

  • Tie Dyed Jacquard Sports Sock - Lilac

    AriesTie Dyed Jacquard Sports Sock - Lilac$52.00M / L

  • x Porter Yoshida & Co Helmet Bag - Green

    Ariesx Porter Yoshida & Co Helmet Bag - Green$585.00One Size

  • x Porter Yoshida & Co Harness Bag - Black

    Ariesx Porter Yoshida & Co Harness Bag - Black$403.00One Size

  • x Porter Yoshida & Co Harness Bag - Green

    Ariesx Porter Yoshida & Co Harness Bag - Green$403.00One Size

  • x Porter Yoshida & Co Waist Bag - Black

    Ariesx Porter Yoshida & Co Waist Bag - Black$390.00One Size

  • x Porter Yoshida & Co Waist Bag - Green

    Ariesx Porter Yoshida & Co Waist Bag - Green$390.00One Size

  • x Porter Yoshida & Co Document Case - Black

    Ariesx Porter Yoshida & Co Document Case - Black$221.00One Size

  • x Porter Yoshida & Co Document Case - Green

    Ariesx Porter Yoshida & Co Document Case - Green$221.00One Size

  • x Porter Yoshida & Co Wallet - Black

    Ariesx Porter Yoshida & Co Wallet - Black$201.50One Size

  • Butterfly Book - Josh Gordon

    AriesButterfly Book - Josh Gordon$52.00One Size

  • x New Balance AriesArise Shortsleeve T-Shirt - Black

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - Black$104.00$72.80S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - White

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - White$104.00$72.80S / M / L / XL