Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 

SHOP WOMENS

 

 
  • Fast Food Sweatshirt - Black

    AriesFast Food Sweatshirt - Black$214.50S / M / L / XL

  • Acid Wash Pocket Longsleeve T-Shirt - Violet

    AriesAcid Wash Pocket Longsleeve T-Shirt - Violet$162.50S / M / L / XL

  • Acid Wash Pocket Longsleeve T-Shirt - Black

    AriesAcid Wash Pocket Longsleeve T-Shirt - Black$162.50S / M / L / XL

  • Y2K Longsleeve T-Shirt - White

    AriesY2K Longsleeve T-Shirt - White$97.50S / M / L / XL

  • Y2K Longsleeve T-Shirt - Black

    AriesY2K Longsleeve T-Shirt - Black$97.50S / M / L / XL

  • Classic Tie Dye Half and Half Shortsleeve T-Shirt - Blue/F

    AriesClassic Tie Dye Half and Half Shortsleeve T-Shirt - Blue/F$117.00S / M / L / XL

  • No Problemo Shortsleeve T-Shirt - White

    AriesNo Problemo Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • No Problemo Shortsleeve T-Shirt - Black

    AriesNo Problemo Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Classic Temple Shortsleeve T-Shirt - Pink

    AriesClassic Temple Shortsleeve T-Shirt - Pink$91.00S / M / L / XL

  • Lilly Jean - Black

    AriesLilly Jean - Black$266.50Waist 30 / Waist 32 / Waist 34

  • No Problemo Cap - Black

    AriesNo Problemo Cap - Black$91.00One Size

  • Tie Dyed Jacquard Sports Sock - Lilac

    AriesTie Dyed Jacquard Sports Sock - Lilac$52.00M / L

  • x New Balance Unbalanced Socks - White

    Ariesx New Balance Unbalanced Socks - White$35.10$24.70One Size

  • Boxer Shorts Stripe - Blue

    AriesBoxer Shorts Stripe - Blue$31.20S / M / L / XL

  • Butterfly Book - Josh Gordon

    AriesButterfly Book - Josh Gordon$52.00One Size

  • Tie Dye Trucker Jacket - Black/Orange

    AriesTie Dye Trucker Jacket - Black/Orange$499.20$249.60S / M / L

  • Leopard Chain Hooded Sweatshirt - Leopard

    AriesLeopard Chain Hooded Sweatshirt - Leopard$309.40$154.70M / L / XL

  • Satan Sweatshirt - Olive

    AriesSatan Sweatshirt - Olive$195.00$97.50S / M / L / XL

  • Column Sweatpant - Black

    AriesColumn Sweatpant - Black$235.30$141.70S / M / L / XL

  • Satan Shortsleeve T-Shirt - White

    AriesSatan Shortsleeve T-Shirt - White$91.00$45.50S / M / L / XL

  • x New Balance Unbalanced Shortsleeve T-Shirt - Black

    Ariesx New Balance Unbalanced Shortsleeve T-Shirt - Black$104.00$72.80S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - Black

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - Black$104.00$72.80S / M / L / XL

  • x New Balance Unbalanced Shortsleeve T-Shirt - White

    Ariesx New Balance Unbalanced Shortsleeve T-Shirt - White$104.00$72.80S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - White

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - White$104.00$72.80S / M / L / XL

  • Made Up Belt - Black

    AriesMade Up Belt - Black$123.50$62.40One Size

  • Made Up Belt - Red

    AriesMade Up Belt - Red$123.50$62.40One Size

  • Boxer Shorts - Wide Stripe

    AriesBoxer Shorts - Wide Stripe$61.10$31.20S / M / L / XL