Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 

SHOP WOMENS

 

 
  • Butterfly Book - Josh Gordon

    AriesButterfly Book - Josh Gordon$52.00One Size

  • Tie Dye Trucker Jacket - Black/Orange

    AriesTie Dye Trucker Jacket - Black/Orange$499.20S / M / L

  • Leopard Chain Hooded Sweatshirt - Leopard

    AriesLeopard Chain Hooded Sweatshirt - Leopard$309.40M / L / XL

  • 2 Chains Hoodie  - Black

    Aries2 Chains Hoodie - Black$309.40S / M / L / XL

  • Cross Grain Temple Sweatshirt - Orange

    AriesCross Grain Temple Sweatshirt - Orange$244.40S / M / L / XL

  • Satan Sweatshirt - Olive

    AriesSatan Sweatshirt - Olive$195.00S / M / L / XL

  • No Problemo Sweatshirt - Black

    AriesNo Problemo Sweatshirt - Black$195.00S / M / L / XL

  • Column Crewneck Sweatshirt - Orange

    AriesColumn Crewneck Sweatshirt - Orange$205.40S / M / L / XL

  • Metal Dude Longsleeve T-Shirt - White

    AriesMetal Dude Longsleeve T-Shirt - White$110.50S / M / L / XL

  • x New Balance Unbalanced Shortsleeve T-Shirt - Black

    Ariesx New Balance Unbalanced Shortsleeve T-Shirt - Black$104.00S / M / L / XL

  • x New Balance Unbalanced Shortsleeve T-Shirt - White

    Ariesx New Balance Unbalanced Shortsleeve T-Shirt - White$104.00S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - Black

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - Black$104.00S / M / L / XL

  • x New Balance AriesArise Shortsleeve T-Shirt - White

    Ariesx New Balance AriesArise Shortsleeve T-Shirt - White$104.00S / M / L / XL

  • Temple Shortsleeve T-Shirt - Black

    AriesTemple Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Jimbo Shortsleeve T-Shirt - White

    AriesJimbo Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • No Problemo Shortsleeve T-Shirt - Black

    AriesNo Problemo Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Satan Shortsleeve T-Shirt - White

    AriesSatan Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • Zine Shortsleeve T-Shirt - Black

    AriesZine Shortsleeve T-Shirt - Black$91.00S / M / L / XL

  • Zine Shortsleeve T-Shirt - White

    AriesZine Shortsleeve T-Shirt - White$91.00S / M / L / XL

  • Column Sweatpant - Black

    AriesColumn Sweatpant - Black$235.30S / M / L / XL

  • Snow Pant - Graphite

    AriesSnow Pant - Graphite$373.10S / M

  • x New Balance 991 - Orange/Silver

    Ariesx New Balance 991 - Orange/Silver$286.00UK7.5 / UK8 / UK8.5 / UK9 / UK9.5 / UK10 / UK10.5 / UK11 / UK12 / UK12.5

  • x New Balance Unbalanced Socks - Black

    Ariesx New Balance Unbalanced Socks - Black$35.10One Size

  • x New Balance Unbalanced Socks - Green

    Ariesx New Balance Unbalanced Socks - Green$35.10One Size

  • x New Balance Unbalanced Socks - White

    Ariesx New Balance Unbalanced Socks - White$35.10One Size

  • Boxer Shorts - Narrow Stripe

    AriesBoxer Shorts - Narrow Stripe$61.10S / M / L / XL

  • Boxer Shorts - Wide Stripe

    AriesBoxer Shorts - Wide Stripe$61.10S / M / L / XL