Established in Tokyo, 1994 by young motorcycle enthusiast Shinsuke Takizawa, Neighborhood was built out of a desire for well-designed, premium quality motorcycle apparel. Dissatisfied with the ill-fitting and poorly crafted trad product available at the time, Shin set out to create expert technical apparel, heavily inspired by the American motorcycle aesthetic as well as varied aspects of US counter-culture and military, workwear and Native American design.

Alongside brands such as Wtaps, Undercover and A Bathing Ape, Neighborhood would play a huge part in what is now known as the 'Ura-Harajuku' or 'Ura-Hara' movement in which Takizawa and his contemporaries set-up forward-thinking clothing labels based out of the small roads of the Harajuku neighbourhood of Tokyo. These labels utilised expert referencing and forward thinking design like no other before them, and would go on to change the face of contemporary streetwear as we know it today.

While Neighborhood would pioneer Tokyo's streetwear movement, it is important to note that the brand is so much more than just another street label. Neighborhood craft product that is luxury in every sense of the word, utilising technical design and premium construction to create truly beautiful garments. One area that Neighborhood has excelled is with their mind-blowing Trompe l’oeil printed outerwear, in which archival customised jackets are digitally printed on top of contemporary silhouettes, creating truly special 'trick of the eye' pieces.

Like many of it's Ura-Hara contemporaries, Neighborhood is a brand that excels in creating incredible lifestyle wares and accessories to accompany the mainline apparel, successfully creating a whole lifestyle look that transcends just clothing. One of the highlights of which is the unique incense that the brand has created with celebrated incense maker Kuumba International as well as the incredible Ceramic Incense Chambers, that have been modelled around original Ceramic pieces that were made in US occupied Japan after WWII.

is a brand with an uncompromised vision and unparalleled reference points and attention to detail. It is a brand we have the upmost respect for so it comes with both great pleasure and pride to welcome Neighborhood to The Goodhood Store roster this A/W season.

Watch this space for further deliveries from Neighborhood, providing expert product, crafted with pride. Technical apparel built to outlast them all.