New Balance
New Balance 2002 - Garnet
£110.00
LATEST ARRIVALS
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NEO-TOKYO
CAV EMPT
Filtering retro sportswear silhouettes through contemporary design, Cav Empt's latest collection just landed with an emphasis on ultra-wearable, transitional outerwear and graphic tees inspired by dystopian city settings and digital nostalgia.
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IN REVIEW
THE VERY BEST SHORT SLEEVE SHIRTS
A seasonally appropriate guide to the best shortsleeve shirts in the game, helping you to transition into the hot months ahead. At long last the sun is out, and we have you covered.
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NU-TILITY
WHY THE NEW BALANCE 2002 IS THE PERFECT SHOE FOR UTILITARIAN DRESSING
Pairing functional apparel with high performance footwear is key, and no one does it better than New Balance. Their latest rendition of the 2002 is crafted with premium materials in tonal colourways that blend perfectly with the earthy tones of modern utility-wear.
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THE COLLECTION
SHOP GOODHOOD WORLDWIDE
HAVE A GOOD TIME
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PHINGERIN
THE CUMALICE PACKABLE JACKET
Tomoyuki Kobayashi’s Phingerin shows us why they’re one of the most interesting labels coming out of Tokyo today with this fully packable lightweight nylon jacket that comes complete with ears on the hood and packs down into a bear-shaped pouch pocket.
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CULT JAPANESE SANDALS
SUICOKE
Longtime Goodhood favourite, cult Japanese sandal brand, Suicoke represent longevity, style and comfort in the most perfect utilitarian way. Suicoke sandals can be worn pretty much all year round - pair up with a tie-dye sock for a look we love.
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NOW AVAILABLE
GOODHOOD X S.W.C
We worked with our local East London friends at the Stepney Workers Club to bring you a tasteful tweak to the SWC S-Strike. We opted to keep it clean and simple with a beautiful, branded polka dot repeat. This is aimed at the stylers who can appreciate a model treated respectfully to bring out the best of its classic features. Available in sizes UK3-UK12.
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EVENT RECAP
GOODHOOD X S.W.C STEPNEY WORKERS CLUB
We threw a party at our Curtain Road store to celebrate our collaborative S-Strike shoe with Stepney Workers Club. Good times with good people, music span by Lukid, drinks provided by Forest Road Brewing Co. and Freedom Brewery. Check out what went down...
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FACE+BODY MOST POPULAR
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DEPTH OF COLOUR
STONE ISLAND
Incomparable expertise in garment dyeing rings true across their latest collection comprising of transitional outerwear, summer appropriate wares and core sweats. for us, the off dye OVD treatment on their new mesh vest is second to none and sums up everything we love about Stone Island. The same treatment can be found on a classic Stoney overshirt, too. Check it for yourself...
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RECORD STORE DAY '22
RECORD SHOPPING WITH NTS' FLO DILL
As a company that values independent spirit, culture and considered curation, Record Store Day resonates with us as a day that brings together fans, artists, and a tonne of independent record stores all over the globe. To celebrate, we took a trip to our neighbours at Columbia Road's World of Echo, and spent an afternoon record shopping with NTS Radio Breakfast Show host, Flo Dill.
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CREATIVE LIVING W/ HOLLY HAY
We took a trip to the Camberwell home of Wallpaper* Magazine's photographic director, Holly Hay. Chatting art school, career transitions, juggling work life and home life, Holly guides us through her minimalist, clean, and monochromatic family home.
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WE JOIN FORCES
GOODHOOD X SUN BUDDIES
We rework one of the most classic Sun Buddies shapes, the Greta. A long-time Goodhood favourite, the Goodhood x Sun Buddies Greta comes with a tri-coloured frame, mixing three easy-to-wear colours: Lost Woods, Cuba Libra and California Poppy. Sounds bold, but when worn on the face, the colour pop looks real subtle. Your new summer shades await...
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WHATSGOOD_?
These are the special items that we're backing; the pieces you're going to want to get to know.
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1. Elder Shortsleeve Shirt
"GIVING US JUST THE RIGHT AMOUNT OF VINTAGE FEELS"
There’s no shortage of strong shortsleeve shirting instore right now, ready and waiting for those Summer months ahead. One of our choice picks has to be the Elder Shortsleeve Shirt from our Stockholm-based brothers and sisters at Our Legacy. It’s relaxed boxy fit and lightweight cotton blend fabric makes for great summer wear, open or closed, and the ecru/green check is giving us just the right amount of vintage feels.
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