Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • x Vans Vault Slip-on - Red

    Ariesx Vans Vault Slip-on - Red$129.00$90.30UK3 / UK4 / UK5 / UK6 / UK7

  • x Vans Vault Sk8-Hi - Black

    Ariesx Vans Vault Sk8-Hi - Black$167.70$117.39UK3 / UK4 / UK5 / UK6 / UK7

  • Temple Tit Super Long Sleeve Tee - White

    AriesTemple Tit Super Long Sleeve Tee - White$118.68$82.56S / M / L

  • Argyle Basic Short Sleeve Tee - Bleach/Navy

    AriesArgyle Basic Short Sleeve Tee - Bleach/Navy$129.00$90.30XS / S / M

  • Temple Chest Logo Tie Dye Tee - Pink/Aqua

    AriesTemple Chest Logo Tie Dye Tee - Pink/Aqua$122.55$86.43XS / S / M / L

  • Vulture Short Sleeve Tee - White

    AriesVulture Short Sleeve Tee - White$89.01$61.92XS / S / M

  • Aloha From Hell Short Sleeve Tee - White

    AriesAloha From Hell Short Sleeve Tee - White$89.01$61.92XS / S / M

  • Tie Dye Mesh Top - Pink/Aqua

    AriesTie Dye Mesh Top - Pink/Aqua$129.00$90.30S / M / L

  • Monogram Top - Pink

    AriesMonogram Top - Pink$129.00$90.30S / M / L

  • Monogram Top - White

    AriesMonogram Top - White$129.00$90.30S / M / L

  • Monogram Top - Burgundy

    AriesMonogram Top - Burgundy$129.00$90.30S / M / L

  • Logo Mesh Top OG - Red

    AriesLogo Mesh Top OG - Red$125.13$87.72S / M / L

  • Mr Woolf Crewneck Sweatshirt - Black

    AriesMr Woolf Crewneck Sweatshirt - Black$167.70XS / S / M

  • Mr Woolf Crewneck Sweatshirt - Red

    AriesMr Woolf Crewneck Sweatshirt - Red$167.70XS / S / M

  • Deconstructed Eyelet Sweat - Grey Marle

    AriesDeconstructed Eyelet Sweat - Grey Marle$254.13$178.02S / M / L

  • Temple Print Sweatshirt - Black/White

    AriesTemple Print Sweatshirt - Black/White$167.70$117.39XS / S / M

  • Column Track Pants - Black/White

    AriesColumn Track Pants - Black/White$188.34S / M / L

  • Temple Print Sweatshirt - Red/Navy

    AriesTemple Print Sweatshirt - Red/Navy$167.70$117.39XS / S / M

  • Eyelet Tee - White

    AriesEyelet Tee - White$227.04S / M / L

  • Eyelet Tee - Black

    AriesEyelet Tee - Black$227.04S / M / L

  • Argyle T Dress - Navy/Bleach

    AriesArgyle T Dress - Navy/Bleach$290.25$203.82S / M / L

  • Monogram Denim Trucker Jacket - Black/White

    AriesMonogram Denim Trucker Jacket - Black/White$419.25$294.12S / M

  • Lilly Monogram Jeans - Black/White

    AriesLilly Monogram Jeans - Black/White$354.75$248.97Waist 26 / Waist 27 / Waist 28

  • Twisted Vest Raw - Red

    AriesTwisted Vest Raw - Red$258.00$180.601Small / 2Medium / 3Large

  • Open Hem Silk Track Pants - Navy/Red

    AriesOpen Hem Silk Track Pants - Navy/Red$417.96S / M / L

  • Silk T-Shirt - Pink Reflective

    AriesSilk T-Shirt - Pink Reflective$288.96$202.53S / M / L

  • Open Hem Silk Track Pants - Pink/White

    AriesOpen Hem Silk Track Pants - Pink/White$417.96$292.83S / M / L

  • Silk T-Shirt - Black/Black

    AriesSilk T-Shirt - Black/Black$288.96$202.53S / M / L

  • Lilly Aceed Jeans - White

    AriesLilly Aceed Jeans - White$328.95$230.91Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Monogram Pants - White

    AriesMonogram Pants - White$49.02$34.83S / M / L

  • Monogram Pants - Pink

    AriesMonogram Pants - Pink$49.02$34.83S / M / L

  • Tie Dye Briefs - Aqua/Pink

    AriesTie Dye Briefs - Aqua/Pink$49.02$34.83S / M / L

  • Tie Dye Briefs - Red/Navy

    AriesTie Dye Briefs - Red/Navy$49.02$34.83S / M / L