Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • x i-D Rats Longsleeve T-Shirt - Black

    Ariesx i-D Rats Longsleeve T-Shirt - Black$110.50S / M / L / XL

  • x i-D Flower Tie Dye Shortsleeve T-Shirt - Purple

    Ariesx i-D Flower Tie Dye Shortsleeve T-Shirt - Purple$123.50S / M / L / XL

  • x i-D NoiDea Shortsleeve T-Shirt - White

    Ariesx i-D NoiDea Shortsleeve T-Shirt - White$97.50S / M / L / XL

  • Rib High Waist Brief - White

    AriesRib High Waist Brief - White$41.60S / M / L

  • No Problemo Socks - Aqua

    AriesNo Problemo Socks - Aqua$31.20One Size

  • No Problemo Socks - Black

    AriesNo Problemo Socks - Black$31.20One Size

  • No Problemo Socks - White

    AriesNo Problemo Socks - White$31.20One Size

  • Silk Draw Cord Track Pant - Black

    AriesSilk Draw Cord Track Pant - Black$520.00S / M / L

  • Bourgeois Temple Crewneck Sweatshirt - Grey Marl

    AriesBourgeois Temple Crewneck Sweatshirt - Grey Marl$208.00S / M / L

  • Two Tone Temple Vest - Black/White

    AriesTwo Tone Temple Vest - Black/White$179.40S / M / L

  • Two Tone Temple T-Shirt - Black/White

    AriesTwo Tone Temple T-Shirt - Black/White$123.50S / M / L

  • Project T-Shirt - White/Black

    AriesProject T-Shirt - White/Black$102.70S / M / L

  • Tie-Dye Headlights T-Shirt - Beige

    AriesTie-Dye Headlights T-Shirt - Beige$149.50XS / S / M

  • Rib Tank Vest - Khaki

    AriesRib Tank Vest - Khaki$78.00S / M / L

  • Rib Tank Vest - Grey

    AriesRib Tank Vest - Grey$78.00S / M / L

  • Half And Half Skirt - Black/Sable

    AriesHalf And Half Skirt - Black/Sable$357.50S / M / L

  • Elis Bag - Black

    AriesElis Bag - Black$383.50One Size

  • Made Up Belt - Black

    AriesMade Up Belt - Black$123.50One Size

  • Made Up Belt - Red

    AriesMade Up Belt - Red$123.50One Size

  • Rib High Waist Brief - Black

    AriesRib High Waist Brief - Black$41.60S / M / L

  • Wizards Hooded Sweatshirt - Black

    AriesWizards Hooded Sweatshirt - Black$227.50$114.40XS / S / M

  • Snow Skirt - Khaki

    AriesSnow Skirt - Khaki$370.50$185.90S/M / M/L

  • Lilly Double Waistband Jeans - Pale Wash

    AriesLilly Double Waistband Jeans - Pale Wash$409.50$205.40Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Bandana Cardigan - Red

    AriesBandana Cardigan - Red$486.20$243.10S / M / L