Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Gomorra Animal Print Shirt - Yellow

    AriesGomorra Animal Print Shirt - Yellow$341.85S / M / L

  • Gomorra Logo Print Shirt - Black

    AriesGomorra Logo Print Shirt - Black$341.85S / M / L

  • No Problemo T-Shirt - Yellow

    AriesNo Problemo T-Shirt - Yellow$98.04XS / S / M

  • Short Sleeve No Problemo T-Shirt - White

    AriesShort Sleeve No Problemo T-Shirt - White$96.75XS / S / M

  • Graphic Long Sleeve Column T-Shirt - Black/Green

    AriesGraphic Long Sleeve Column T-Shirt - Black/Green$125.13XS / S / M

  • Graphic Long Sleeve Column T-Shirt - White/Purple

    AriesGraphic Long Sleeve Column T-Shirt - White/Purple$125.13XS / S / M

  • Inked Bandage T-Shirt - Pink

    AriesInked Bandage T-Shirt - Pink$174.15S / M / L

  • Inked Bandage T-Shirt - Black

    AriesInked Bandage T-Shirt - Black$174.15S / M / L

  • Bandage Sleeve Temple T-Shirt - White

    AriesBandage Sleeve Temple T-Shirt - White$174.15S / M / L

  • Short Sleeve Four Square T-Shirt - Black

    AriesShort Sleeve Four Square T-Shirt - Black$103.20XS / S / M

  • Split Lambswool Jumper - Grey

    AriesSplit Lambswool Jumper - Grey$296.70S / M / L

  • Split Lambswool Jumper - Pink

    AriesSplit Lambswool Jumper - Pink$296.70S / M / L

  • Long Sleeve Taz T-Shirt - White

    AriesLong Sleeve Taz T-Shirt - White$125.13XS / S / M

  • Short Sleeve Temple Logo T-Shirt - Pink/Navy

    AriesShort Sleeve Temple Logo T-Shirt - Pink/Navy$96.75XS / S / M

  • Short Sleeve Temple Logo T-Shirt - White/Red

    AriesShort Sleeve Temple Logo T-Shirt - White/Red$96.75XS / S / M

  • Short Sleeve Cropped Temple Logo T-Shirt - White/Red

    AriesShort Sleeve Cropped Temple Logo T-Shirt - White/Red$96.75One Size

  • Short Sleeve Perfume T-Shirt - White/Multi

    AriesShort Sleeve Perfume T-Shirt - White/Multi$103.20XS / S / M

  • Short Sleeve Perfume T-Shirt - Black/Multi

    AriesShort Sleeve Perfume T-Shirt - Black/Multi$103.20XS / S / M

  • Super Long Sleeve Plastic Temple T-Shirt - White

    AriesSuper Long Sleeve Plastic Temple T-Shirt - White$131.58S / M / L

  • Super Long Sleeve Temple/No Problemo T-Shirt - White

    AriesSuper Long Sleeve Temple/No Problemo T-Shirt - White$131.58S / M / L

  • Short Sleeve Thrash For Peace Tie Dye T-Shirt - Green/Blue

    AriesShort Sleeve Thrash For Peace Tie Dye T-Shirt - Green/Blue$125.13XS / S / M

  • Stripe Jean - Blue Aceed/Black

    AriesStripe Jean - Blue Aceed/Black$354.75Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Lilly Tape Jean - Grey Acid/Yellow

    AriesLilly Tape Jean - Grey Acid/Yellow$255.42Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Lily Aceed Jean - Grey Aceed

    AriesLily Aceed Jean - Grey Aceed$255.42Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Click To Buy Sweatshirt - Black

    AriesClick To Buy Sweatshirt - Black$219.30XS / S / M

  • Digital Print Hooded Sweatshirt - Black

    AriesDigital Print Hooded Sweatshirt - Black$261.87S / M / L

  • Column Hooded Sweatshirt - Pink

    AriesColumn Hooded Sweatshirt - Pink$295.41XS / S / M / L

  • Crewneck Logo Sweatshirt - Pink

    AriesCrewneck Logo Sweatshirt - Pink$219.30XS / S / M

  • Cropped Crewneck Logo Sweatshirt - Pink

    AriesCropped Crewneck Logo Sweatshirt - Pink$219.30One Size

  • Crewneck Logo Sweatshirt - Yellow

    AriesCrewneck Logo Sweatshirt - Yellow$219.30XS / S / M

  • Cropped Crewneck Logo Sweatshirt - Yellow

    AriesCropped Crewneck Logo Sweatshirt - Yellow$219.30One Size

  • Animal Print Longsleeve Mesh Top - Aqua/Blue/Rust

    AriesAnimal Print Longsleeve Mesh Top - Aqua/Blue/Rust$228.33S / M / L

  • Animal Print Longsleeve Mesh Top - Yellow/Black/Red

    AriesAnimal Print Longsleeve Mesh Top - Yellow/Black/Red$228.33S / M / L

  • L/S All-Over Aries Arise Print Mesh Top - Red/White

    AriesL/S All-Over Aries Arise Print Mesh Top - Red/White$129.00S / M / L

  • L/S All-Over Aries Arise Print Mesh Top - Black/White

    AriesL/S All-Over Aries Arise Print Mesh Top - Black/White$129.00S / M / L

  • Animal Print Briefs - Aqua/Blue/Rust

    AriesAnimal Print Briefs - Aqua/Blue/Rust$58.05S / M / L

  • Animal Print Briefs - Yellow/Black/Red

    AriesAnimal Print Briefs - Yellow/Black/Red$58.05S / M / L

  • All Over Aries Arise Print Brief - Red/White

    AriesAll Over Aries Arise Print Brief - Red/White$49.02S / M / L

  • All Over Aries Arise Print Brief - Black/White

    AriesAll Over Aries Arise Print Brief - Black/White$49.02S / M / L