Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Dude Fleece Hooded Sweatshirt - Black

    AriesDude Fleece Hooded Sweatshirt - Black$454.08S / M / L

  • Hooded Sheepskin Jacket - Blue

    AriesHooded Sheepskin Jacket - Blue$1928.55L

  • Primitive Future Longsleeve T-Shirt - White

    AriesPrimitive Future Longsleeve T-Shirt - White$109.65XS / S / M

  • No Problemo Tie Dye T-Shirt - Multi

    AriesNo Problemo Tie Dye T-Shirt - Multi$122.55XS / S / M

  • Moonhenge T-Shirt - Black

    AriesMoonhenge T-Shirt - Black$90.30XS / S / M

  • Basic Temple T-Shirt - Black

    AriesBasic Temple T-Shirt - Black$90.30XS / S / M

  • Basic Temple T-Shirt - White

    AriesBasic Temple T-Shirt - White$90.30XS / S / M

  • Go Your Own Way T-Shirt - Green/Pink

    AriesGo Your Own Way T-Shirt - Green/Pink$122.55XS / S / M

  • Lilly Double Waistband Jeans - Pale Wash

    AriesLilly Double Waistband Jeans - Pale Wash$406.35Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Bandana Cardigan - Red

    AriesBandana Cardigan - Red$482.46S / M / L

  • Furry Half Zip Sweatshirt - Animal

    AriesFurry Half Zip Sweatshirt - Animal$419.25S / M

  • Sheepskin And Leather Pouch - Red

    AriesSheepskin And Leather Pouch - Red$505.68One Size

  • Waist Climbing Belt - Multi

    AriesWaist Climbing Belt - Multi$90.30One Size

  • Made Up Belt - Black

    AriesMade Up Belt - Black$122.55One Size

  • Made Up Belt - Red

    AriesMade Up Belt - Red$122.55One Size

  • Mohair Knitted Cardigan - Black/Red

    AriesMohair Knitted Cardigan - Black/Red$579.21$347.01M / L

  • Arise Arise Cardigan - Brown

    AriesArise Arise Cardigan - Brown$579.21$347.01M / L

  • Velvet Logo Track Pant - Black/Logo

    AriesVelvet Logo Track Pant - Black/Logo$438.60$263.16S / M / L

  • Velvet Track Pant - Animal

    AriesVelvet Track Pant - Animal$438.60$263.16S / M / L

  • Caveman Jumper - Multi

    AriesCaveman Jumper - Multi$579.21$347.01S / M

  • Crewneck Tie Dye Sweatshirt - Red/Black

    AriesCrewneck Tie Dye Sweatshirt - Red/Black$234.78$140.61XS / S / M

  • Tie Dye Sweat Pant - Red/Black

    AriesTie Dye Sweat Pant - Red/Black$254.13$152.22S / M / L

  • Silk Arise Arise Track Pant - Black/Yellow/Logo

    AriesSilk Arise Arise Track Pant - Black/Yellow/Logo$438.60$263.16S / M / L

  • Mohair Cropped Stripy Jumper - Sober

    AriesMohair Cropped Stripy Jumper - Sober$477.30$286.38S / M / L

  • Gomorra Animal Print Shirt - Yellow

    AriesGomorra Animal Print Shirt - Yellow$341.85$205.11S / M / L

  • All Over Print Sweatshirt - White

    AriesAll Over Print Sweatshirt - White$234.78$140.61XX-Small / XS / S / M

  • All Over Print Sweatpant - White

    AriesAll Over Print Sweatpant - White$254.13$152.22S / M / L

  • All Over Print Sweatshirt - Black

    AriesAll Over Print Sweatshirt - Black$234.78$140.61XX-Small / XS / S / M

  • All Over Print Sweatpant - Black

    AriesAll Over Print Sweatpant - Black$254.13$152.22S / M / L

  • Open Back Tie Dye Sweatshirt - Tan

    AriesOpen Back Tie Dye Sweatshirt - Tan$270.90$162.54S / M / L

  • Click To Buy Sweatshirt - Black

    AriesClick To Buy Sweatshirt - Black$219.30$131.58XS / S / M

  • Split Lambswool Jumper - Grey

    AriesSplit Lambswool Jumper - Grey$296.70$178.02S / M / L

  • Split Lambswool Jumper - Pink

    AriesSplit Lambswool Jumper - Pink$296.70$178.02S / M / L

  • Column Hooded Sweatshirt - Pink

    AriesColumn Hooded Sweatshirt - Pink$295.41$176.73XS / S / M / L

  • Column Sweatpant - Pink

    AriesColumn Sweatpant - Pink$254.13$152.22XS / S / M

  • Bandage Sleeve Temple T-Shirt - White

    AriesBandage Sleeve Temple T-Shirt - White$174.15$104.49S / M / L

  • Crewneck Logo Sweatshirt - Pink

    AriesCrewneck Logo Sweatshirt - Pink$219.30$131.58XX-Small / XS / S / M

  • Lily Aceed Jean - Grey Aceed

    AriesLily Aceed Jean - Grey Aceed$255.42$153.51Waist 26 / Waist 27 / Waist 28 / Waist 29

  • All Over Aries Arise Print Brief - Red/White

    AriesAll Over Aries Arise Print Brief - Red/White$49.02$29.67S / M / L

  • All Over Aries Arise Print Brief - Black/White

    AriesAll Over Aries Arise Print Brief - Black/White$49.02$29.67S / M / L