Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo.

Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Everything is hand dyed or printed by the Aries team and subsequently aged by dipping in organic tea, making every single piece completely unique. Any imperfections and differences in colour are deliberate and inherent, recapturing the sense of vitality, chaos and DIY attitude of yesteryear. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Eyelet Tee - White

    AriesEyelet Tee - White$227.04S / M / L

  • Monogram Denim Trucker Jacket - Black/White

    AriesMonogram Denim Trucker Jacket - Black/White$419.25S / M

  • Eyelet Tee - Black

    AriesEyelet Tee - Black$227.04S / M / L

  • Lilly Monogram Jeans - Black/White

    AriesLilly Monogram Jeans - Black/White$354.75Waist 26 / Waist 27 / Waist 28

  • Column Track Pants - Black/White

    AriesColumn Track Pants - Black/White$188.34S / M / L

  • Mr Woolf Crewneck Sweatshirt - Red

    AriesMr Woolf Crewneck Sweatshirt - Red$167.70XS / S / M

  • Mr Woolf Crewneck Sweatshirt - Black

    AriesMr Woolf Crewneck Sweatshirt - Black$167.70XS / S / M

  • Deconstructed Eyelet Sweat - Grey Marle

    AriesDeconstructed Eyelet Sweat - Grey Marle$254.13S / M / L

  • Temple Print Sweatshirt - Red/Navy

    AriesTemple Print Sweatshirt - Red/Navy$167.70XS / S / M

  • Temple Print Sweatshirt - Black/White

    AriesTemple Print Sweatshirt - Black/White$167.70XS / S / M

  • Silk T-Shirt - Pink Reflective

    AriesSilk T-Shirt - Pink Reflective$288.96S / M / L

  • Open Hem Silk Track Pants - Pink/White

    AriesOpen Hem Silk Track Pants - Pink/White$417.96S / M / L

  • Monogram Top - Pink

    AriesMonogram Top - Pink$129.00S / M / L

  • Monogram Top - White

    AriesMonogram Top - White$129.00S / M / L

  • Monogram Top - Burgundy

    AriesMonogram Top - Burgundy$129.00S / M / L

  • Logo Mesh Top OG - Red

    AriesLogo Mesh Top OG - Red$125.13S / M / L

  • Open Hem Silk Track Pants - Navy/Red

    AriesOpen Hem Silk Track Pants - Navy/Red$417.96S / M / L

  • Tie Dye Mesh Top - Pink/Aqua

    AriesTie Dye Mesh Top - Pink/Aqua$129.00S / M / L

  • Silk T-Shirt - Black/Black

    AriesSilk T-Shirt - Black/Black$288.96S / M / L

  • Perfume Tee - White

    AriesPerfume Tee - White$89.01S / M / L

  • Temple Chest Logo Tie Dye Tee - Pink/Aqua

    AriesTemple Chest Logo Tie Dye Tee - Pink/Aqua$122.55XS / S / M / L

  • Argyle Basic Short Sleeve Tee - Bleach/Navy

    AriesArgyle Basic Short Sleeve Tee - Bleach/Navy$129.00XS / S / M

  • Aloha From Hell Short Sleeve Tee - White

    AriesAloha From Hell Short Sleeve Tee - White$89.01XS / S / M

  • Vulture Short Sleeve Tee - Black

    AriesVulture Short Sleeve Tee - Black$89.01XS / S / M

  • Vulture Short Sleeve Tee - White

    AriesVulture Short Sleeve Tee - White$89.01XS / S / M

  • Temple Tit Super Long Sleeve Tee - White

    AriesTemple Tit Super Long Sleeve Tee - White$118.68S / M / L

  • Argyle T Dress - Navy/Bleach

    AriesArgyle T Dress - Navy/Bleach$290.25S / M / L

  • Lilly Aceed Jeans - White

    AriesLilly Aceed Jeans - White$328.95Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Aceed Jeans Shorts - Black/Pink

    AriesAceed Jeans Shorts - Black/Pink$225.75Waist 26 / Waist 28

  • Monogram Pants - White

    AriesMonogram Pants - White$49.02S / M / L

  • Monogram Pants - Pink

    AriesMonogram Pants - Pink$49.02S / M / L

  • Tie Dye Briefs - Aqua/Pink

    AriesTie Dye Briefs - Aqua/Pink$49.02S / M / L

  • Tie Dye Briefs - Red/Navy

    AriesTie Dye Briefs - Red/Navy$49.02S / M / L