Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Go Your Own Way T-Shirt - Green/Pink

    AriesGo Your Own Way T-Shirt - Green/Pink$123.50XS / S / M

  • Ludo Silk Dress - Black

    AriesLudo Silk Dress - Black$373.10S / M / L

  • Rib Tank Dress - Khaki

    AriesRib Tank Dress - Khaki$117.00S / M / L

  • Wizards Hooded Sweatshirt - Black

    AriesWizards Hooded Sweatshirt - Black$227.50XS / S / M

  • Bourgeois Temple Crewneck Sweatshirt - Grey Marl

    AriesBourgeois Temple Crewneck Sweatshirt - Grey Marl$208.00S / M / L

  • Column Crewneck Sweatshirt - Khaki/Black

    AriesColumn Crewneck Sweatshirt - Khaki/Black$208.00XS / S / M

  • Two Tone Temple Vest - Black/White

    AriesTwo Tone Temple Vest - Black/White$179.40S / M / L

  • Two Tone Temple T-Shirt - Black/White

    AriesTwo Tone Temple T-Shirt - Black/White$123.50S / M / L

  • Warriors Longsleeve T-Shirt - White

    AriesWarriors Longsleeve T-Shirt - White$110.50XS / S / M

  • Wizards Longsleeve T-Shirt - White

    AriesWizards Longsleeve T-Shirt - White$110.50XS / S / M

  • Basic Temple Longsleeve T-Shirt - Black

    AriesBasic Temple Longsleeve T-Shirt - Black$110.50XS / S / M

  • Primitive Future Longsleeve T-Shirt - White

    AriesPrimitive Future Longsleeve T-Shirt - White$110.50XS / S / M

  • Basic Temple Longsleeve T-Shirt - Aqua/Gold

    AriesBasic Temple Longsleeve T-Shirt - Aqua/Gold$110.50XS / S / M

  • Project T-Shirt - White/Black

    AriesProject T-Shirt - White/Black$102.70S / M / L

  • No Problemo Tie Dye T-Shirt - Multi

    AriesNo Problemo Tie Dye T-Shirt - Multi$123.50XS / S / M

  • Tie-Dye Headlights T-Shirt - Beige

    AriesTie-Dye Headlights T-Shirt - Beige$149.50XS / S / M

  • Moonhenge T-Shirt - Black

    AriesMoonhenge T-Shirt - Black$91.00XS / S / M

  • Basic Temple T-Shirt - Black

    AriesBasic Temple T-Shirt - Black$91.00XS / S / M

  • Neuromancer Tank - Black

    AriesNeuromancer Tank - Black$91.00S / M / L

  • Rib Tank Vest - Khaki

    AriesRib Tank Vest - Khaki$78.00S / M / L

  • Rib Tank Vest - Grey

    AriesRib Tank Vest - Grey$78.00S / M / L

  • Hooded Sheepskin Jacket - Blue

    AriesHooded Sheepskin Jacket - Blue$1943.50L

  • Dude Fleece Hooded Sweatshirt - Black

    AriesDude Fleece Hooded Sweatshirt - Black$457.60S / M / L

  • Bandana Cardigan - Red

    AriesBandana Cardigan - Red$486.20S / M / L

  • Half And Half Skirt - Black/Sable

    AriesHalf And Half Skirt - Black/Sable$357.50S / M / L

  • Snow Skirt - Khaki

    AriesSnow Skirt - Khaki$370.50S/M / M/L

  • Silk Draw Cord Track Pant - Black

    AriesSilk Draw Cord Track Pant - Black$520.00S / M / L

  • Snow Pant - Black

    AriesSnow Pant - Black$364.00S / M

  • Lilly Double Waistband Jeans - Pale Wash

    AriesLilly Double Waistband Jeans - Pale Wash$409.50Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Elis Bag - Black

    AriesElis Bag - Black$383.50One Size

  • Buckle Harness - Pink

    AriesBuckle Harness - Pink$111.80S / M

  • Waist Climbing Belt - Multi

    AriesWaist Climbing Belt - Multi$91.00One Size

  • Made Up Belt - Black

    AriesMade Up Belt - Black$123.50One Size

  • Made Up Belt - Red

    AriesMade Up Belt - Red$123.50One Size

  • Rib High Waist Brief - White

    AriesRib High Waist Brief - White$41.60S / M / L

  • Rib High Waist Brief - Black

    AriesRib High Waist Brief - Black$41.60S / M / L

  • Rose High Waist Brief - Rose Print

    AriesRose High Waist Brief - Rose Print$49.40S / M / L