AriesLondon, United Kingdom
Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell. With years of expert experience behind them, Fergus and Sofia's story is one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now-iconic branding of skate label PALACE. The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo.
Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. The local heroes return for SS20 with playful motifs, deconstructed shapes and their signature Temple graphic t-shirts. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.