Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. 

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Find out more about Aries in this exclusive interview with co-founder Sofia Prantera.

 
  • Wizards Hooded Sweatshirt - Black

    AriesWizards Hooded Sweatshirt - Black$225.75XS / S / M

  • Warriors Longsleeve T-Shirt - White

    AriesWarriors Longsleeve T-Shirt - White$109.65XS / S / M

  • Neuromancer Tank - Black

    AriesNeuromancer Tank - Black$90.30S / M / L

  • Half And Half Skirt - Black/Sable

    AriesHalf And Half Skirt - Black/Sable$354.75S / M / L

  • Rose Tulle Top - Rose Print

    AriesRose Tulle Top - Rose Print$129.00S / M / L

  • Snow Skirt - Khaki

    AriesSnow Skirt - Khaki$367.65S/M / M/L

  • Silk Draw Cord Track Pant - Black

    AriesSilk Draw Cord Track Pant - Black$516.00S / M / L

  • Rib Tank Dress - Khaki

    AriesRib Tank Dress - Khaki$116.10S / M / L

  • Rib Tank Dress  - Black

    AriesRib Tank Dress - Black$116.10S / M / L

  • Rib Tank Vest - White

    AriesRib Tank Vest - White$77.40S / M / L

  • Rib High Waist Brief - White

    AriesRib High Waist Brief - White$41.28S / M / L

  • Rib High Waist Brief - Black

    AriesRib High Waist Brief - Black$41.28S / M / L

  • Rose High Waist Brief - Rose Print

    AriesRose High Waist Brief - Rose Print$49.02S / M / L

  • Hooded Sheepskin Jacket - Blue

    AriesHooded Sheepskin Jacket - Blue$1928.55L

  • Dude Fleece Hooded Sweatshirt - Black

    AriesDude Fleece Hooded Sweatshirt - Black$454.08S / M / L

  • Bandana Cardigan - Red

    AriesBandana Cardigan - Red$482.46S / M / L

  • Column Crewneck Sweatshirt - Grey/Multi

    AriesColumn Crewneck Sweatshirt - Grey/Multi$206.40XS / S / M

  • Column Crewneck Sweatshirt - Khaki/Black

    AriesColumn Crewneck Sweatshirt - Khaki/Black$206.40XS / S / M

  • No Problemo Flocked Crewneck Sweatshirt - Pink/Blue

    AriesNo Problemo Flocked Crewneck Sweatshirt - Pink/Blue$206.40XS / S / M

  • Dude Hawaiian Shirt - Pink

    AriesDude Hawaiian Shirt - Pink$322.50XS / S / M

  • Wizards Longsleeve T-Shirt - White

    AriesWizards Longsleeve T-Shirt - White$109.65XS / S / M

  • Basic Temple Longsleeve T-Shirt - Black

    AriesBasic Temple Longsleeve T-Shirt - Black$109.65XS / S / M

  • Primitive Future Longsleeve T-Shirt - White

    AriesPrimitive Future Longsleeve T-Shirt - White$109.65XS / S / M

  • Basic Temple Longsleeve T-Shirt - Aqua/Gold

    AriesBasic Temple Longsleeve T-Shirt - Aqua/Gold$109.65XS / S / M

  • Moonhenge T-Shirt - Black

    AriesMoonhenge T-Shirt - Black$90.30XS / S / M

  • Basic Temple T-Shirt - Black

    AriesBasic Temple T-Shirt - Black$90.30XS / S / M

  • Basic Temple T-Shirt - White

    AriesBasic Temple T-Shirt - White$90.30XS / S / M

  • No Problemo Tie Dye T-Shirt - Multi

    AriesNo Problemo Tie Dye T-Shirt - Multi$122.55XS / S / M

  • Go Your Own Way T-Shirt - Green/Pink

    AriesGo Your Own Way T-Shirt - Green/Pink$122.55XS / S / M

  • Snow Pant - Black

    AriesSnow Pant - Black$361.20S / M

  • Lilly Double Waistband Jeans - Pale Wash

    AriesLilly Double Waistband Jeans - Pale Wash$406.35Waist 26 / Waist 27 / Waist 28 / Waist 29

  • Elis Bag - Black

    AriesElis Bag - Black$380.55One Size

  • Waist Climbing Belt - Multi

    AriesWaist Climbing Belt - Multi$90.30One Size

  • Made Up Belt - Black

    AriesMade Up Belt - Black$122.55One Size

  • Made Up Belt - Red

    AriesMade Up Belt - Red$122.55One Size

  • Column Sweatpant - Navy

    AriesColumn Sweatpant - Navy$254.13$152.22XS / S / M

  • Velvet Logo Track Pant - Black/Logo

    AriesVelvet Logo Track Pant - Black/Logo$438.60$219.30S / M / L

  • Velvet Track Pant - Animal

    AriesVelvet Track Pant - Animal$438.60$219.30S / M / L

  • Silk Arise Arise Track Pant - Black/Yellow/Logo

    AriesSilk Arise Arise Track Pant - Black/Yellow/Logo$438.60$219.30S / M / L

  • Mohair Cropped Stripy Jumper - Sober

    AriesMohair Cropped Stripy Jumper - Sober$477.30$238.65S / M / L

  • Split Lambswool Jumper - Grey

    AriesSplit Lambswool Jumper - Grey$296.70$148.35S / M / L

  • All Over Print Sweatshirt - Black

    AriesAll Over Print Sweatshirt - Black$234.78$94.17XX-Small / XS / S / M

  • Split Lambswool Jumper - Pink

    AriesSplit Lambswool Jumper - Pink$296.70$148.35S / M / L

  • Column Hooded Sweatshirt - Pink

    AriesColumn Hooded Sweatshirt - Pink$295.41$148.35XS / S / M / L

  • Lily Aceed Jean - Grey Aceed

    AriesLily Aceed Jean - Grey Aceed$255.42$153.51Waist 26 / Waist 27 / Waist 28 / Waist 29

  • All Over Aries Arise Print Brief - Red/White

    AriesAll Over Aries Arise Print Brief - Red/White$49.02$24.51S / M / L