MEN'S LATEST

New Brain Dead, Clarks Originals x Neighborhood, Nike and Satta

WOMEN'S LATEST

New Beams Boy, Girls of Dust, Needles, LF Markey, W'MENSWEAR, and ARCS.

LIFESTORE LATEST

New DB, Stranger Than Paradise, Normann Copenhagen, Muuto and HAY.

FACE + BODY LATEST

New Haeckles, Madeby, Abel, BINAURALE, Waphyto and Tribe Skincare.

UNDERDAYS

Pairing luxury fabrics with world-class design, Underdays is the first underwear brand to turn underwear into self-care because they believe you deserve underwear products that are just as high-performing and good-looking as what’s on your bathroom shelf. No more compromises between comfort and style. Now as one of their first stockist, Goodhood welcome another great new, independent brand to our collection.

GIRLS OF DUST

Girls of Dust is a womenswear brand based in Antwerp. Inspired by vintage workwear, military and iconic menswear silhouettes, their collection effortlessly blends these influences to create a fluid set of fundamental, seasonal-led pieces.

SIMUERO

Simuero's flowing designs perfectly reflect the brand's relaxed, mindful approach to craftsmanship. Their design process is rooted in spontaneity and a love for organic shapes, every piece from the latest delivery from Simuero's feels truly heartfelt and considered.

STUSSY

Shawn Stussy, a surfboard shaper known for the punk rock/new wave-inspired artwork on his boards, made T-shirts with his own name to promote his surf brand. In the mid-80s he partnered with Frank Sinatra Jr, an accountant bowled over by Stüssy’s genuine character, forming an unlikely partnership that led to Stüssy being introduced to the wider world.

NIKE SNDR

Ahead of its time in '99, the innovative Air Max SNDR is back and louder than ever. From the secure fit around the heel to the zip-up shroud, this legendary sneaker continues to break the mould. Its fast-paced colourway mixes Deep Ocean overlays against the vibrant Canyon Gold shroud. The signature reflective-design panels create eye-catching contrast in Light Smoke Grey hues. Plus, it comes equipped with Max Air cushioning in the heel and Nike Air in the forefoot for exceptional bounce and comfort. Unzip the shroud to reveal "6453", a nod to the last 4 digits of Nike's office numbers around the world, which spell out N-I-K-E on the keypad.

SATTA

Satta tells a story of livity, a word rooted in Rastafarian culture - meaning a lifestyle which embodies a connectedness, balance and harmony with nature and all of creation. Inspired by the rawness and simplicity in the roots of skateboarding in the late 60s where surfing made its transition onto land. Satta's first offering was a range of hardwood 'sidewalk surfer' skateboards, handcrafted in their Brixton based workshop with wood salvaged from local timber mills. Taking cues from the natural world, with garments crafted in Portugal from organic cotton, and a colour palette inspired by plant and earth tones, the clothing echoes a down to earth aesthetic made for living in.

HAY

Inspired by the innovation and greatness of Danish furniture and interior design of the 1950's and 60's, HAY work with an international roster of the best names in interiors and furniture design, while harbouring new and up and coming talent. HAY operates in the field between architecture and fashion bridging the statics from architecture and the dynamics from fashion. HAY are ambitious in the field of innovation and the use of cutting edge technology with an aesthetic that is Scandinavian through and through; simple, straight forward, functional and joyful.

TEENAGE ENGINEERING

Teenage Engineering creates high quality, well designed, electronic products for all people who love sound and music. Founded in 2005 in Sweden by Jesper Kouthoofd, David Eriksson, Jens Rudberg and David Möllerstedt, they have created world-leading and award winning synthesisers and audio equipment that are ground-breaking in function and design.

HIGHTIDE PENCO

Founded in 1994 in Fukuoka, Japan, this humble stationery brand has quickly grown in popularity and is now recognised throughout the world. As with many Japanese brands, the attention to detail and product design innovations are of paramount importance. Included in the Hightide family is Penco, riffing off the iconic ballpoint pen and redesigning it with a Japanese eye.

WE HAVE TO CREATE CULTURE

The words and learnings from ethnobotanist Terence McKenna are important to us. He once said “Culture is not your friend” and believed we should create our own experiences and communities instead of consuming the ones projected by the mass media. This quote inspired by him is printed on the walls of our store and are a great reminder that we need to create our own culture. Important now more than ever.

GOODHOOD X ED DAVIS

Are you a Dissident? Well you should be... Check out some more mind altering graphics on a plethora of homeware. As an further part of our special collaboration with Ed Davis we have added more of his graphics to some of our favourite homeware pieces with a selection of mugs, ashtrays, stickers and slipmats.

THE PERFECT WHITE T-SHIRT

So simple yet by virtue of its simplicity so hard to get right. What makes the perfect white tee? Fabric, fit and detailing of course but it’s in the minutiae of the details where we find the joy. In short, this essential wardrobe staple converges the best of t-shirt detailing into, in our humble opinion, the best white tees on the market.