Goodhood - Creative Life Store

COUNTER CULTURE

Community Styles With KEEN

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New DIRT, Aries, Romina Ferrari, Coming Of Age, Damson Madder, Masha Popova, and Nache.

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STUSSY SUMMER '25

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F.I.T.S X DICKIES SUMMER ICONS

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LATEST FOOTWEAR

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NEW BALANCE

New Balance are one of the foremost sports shoe brands in the world. Founded in 1906, the company is known for home-grown manufacturing, offering a wide choice of shoes as well as performance enhancing and customisation options. New Balance's production facility at Flimby, UK, produces 28,000 pairs of shoes a week and production is still big in the USA, where the brand provides footwear to the US Military.

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ASICS

ASICS is a leading performance and sportswear brand, utilising advanced technology to enhance the sport and lifestyle experience. Known for being the Japanese giants of running shoes, ASICS have become a phenomenon in the fashion industry collaborating with leading designers, specifically, the long standing partnership with Kiko Kostadinov, creating sport styles that take the brands advanced design approach and updates it with cues of cultural and modern influences.

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CLARKS ORIGINALS X ENGINEERED GARMENTS

When British shoemaking meets New York design innovation, the result is more than footwear - it’s a reinterpretation of legacy. The Clarks Originals x Engineered Garments collection deconstructs classic silhouettes with asymmetry, contrast, and purposeful imperfection. Think timeless Wallabees and Desert Khans - rebuilt with mismatched panels, rugged textures, and subtle detailing that nods to workwear roots. Designed by Daiki Suzuki, each pair walks the line between function and form, comfort and concept.

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HOKA ONE ONE

Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. The company was founded in 2009 in Annecy, France and has since gone on to become market leaders in high-performance footwear. Hoka means 'fly over the earth' - a definition uncompromised in their introductory offering at Goodhood. Merging utility and style with unparalleled comfort sees the arrival of a collection of superior hybrid performance shoes.

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ADIDAS

Founded in 1924, Adidas has grown into not only one of the world's most recognised sporting brands, but also one of the most iconic in all sectors. As well as providing equipment and sponsorship for an endless number of sports and athletes, Adidas has an equally big following in the hazy world of fashion. Between Sambas, Superstar 2s, or Gazelles, the Adidas Originals and adidas Spezial have become staple trainers whilst their ever innovative current day collections continue to populate our feet. There's no excuse to wear anything else!

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TABI FOOTWEAR

Tabi Footwear, born from a passion for comfort and tradition, originated in Japan with the vision of bridging the gap between style and functionality. Inspired by the iconic split-toe design of traditional tabi socks, the brand was founded with a mission to create modern, eco-friendly footwear that embraces heritage while embracing contemporary fashion. Each pair of Tabi shoes reflects a harmonious blend of craftsmanship and innovation, connecting wearers to a unique cultural legacy with every step.

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CREATIVE LIVING

Dirt

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LIFESTORE BRANDS

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HAY

Inspired by the innovation and greatness of Danish furniture and interior design of the 1950's and 60's, HAY work with an international roster of the best names in interiors and furniture design, while harbouring new and up and coming talent. HAY operates in the field between architecture and fashion bridging the statics from architecture and the dynamics from fashion. HAY are ambitious in the field of innovation and the use of cutting edge technology with an aesthetic that is Scandinavian through and through; simple, straight forward, functional and joyful.

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KINTO

Kinto is a Japanese company founded in 1972 that specialises in the design of contemporary elegant home accessories such as drinkware, tableware and more, with a commitment to produce objects that are durable and usable yet with a gentle twist. Our Kinto picks include their signature Slow Coffee jug set and the sleek Pour Over Kettle. Improve Your Life with Kinto and introduce a small piece on Japanese design into your daily routine.

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SNOW PEAK

Founded by Japanese-born mountaineer Yukio Yamai in 1958, Snow Peak was born out of a dissatisfaction with outdoor products and a desire to create the most superior gear on the market. Fast forward to today and the brand is continuing to do just that. Hailing from Niigata Prefecture, where the sky meets sea via a mountain range rising up to 8,000 ft, the brand is one of Japan's leaders in the outdoors.

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TOPOLOGIE

Topologie was founded in 2018 by rock climbing enthusiasts from France and Japan, blending the worlds of climbing and fashion. The brand emphasizes the fusion of form and function, creating stylish and functional everyday products. At the heart of Topologie is the innovative Topologie Wares System™, which offers over 120 interchangeable straps and more than 1,000 product combinations, allowing urban travelers to personalize their carry essentials.

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KATTO

The business aims to create high-quality, durable products that people can be proud to own - things that improve everyday life. The focus is on craftsmanship, using the best materials, and minimising environmental impact, all while keeping prices affordable for those not in the billionaire club. Starting with knives, they are now expanding to other kitchen essentials.

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FERM LIVING

ferm LIVING draws on the Scandinavian design traditions and retro charm - but with a distinctive graphic edge that makes every items firmly contemporary. ferm LIVING is rooted in Denmark, where Trine Andersen founded a graphic design studio in 2005 who then expanded her business into interior products out of the frustration of the unavailability of items to furnish her home.

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STUDIO ARHOJ

Studio Arhoj return, just in time for the gifting season. Handblown in Copenhagen, Studio Arhoj's Blobs and Ghosts are a beloved addition to shelves, mantlepieces and bedside tables. Each one is unique and equipped with their own punchy personality, in just about any colour. They're a held in high regard and under high demand around here, get them while you can.

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HKLIVING

HKLiving brings bold, vibrant style to your home with designs that blend modern flair and vintage charm. From beautifully crafted ceramics to eye-catching textiles and furniture, every piece tells a story of colour, texture, and global inspiration. Known for transforming interiors into cozy, character-filled spaces, HK Living offers décor that feels both nostalgic and refreshingly new. Their range of 70's mugs, bowls and ceramic trays, are perfect to add a bit of colour into your cupboards.

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KUUMBA

For over two decades now Japanese lifestyle brand Kuumba International have been producing traditionally made premium quality incense using a meticulous process of naturally and artificially scenting various raw materials such as agarwood, sandalwood and even bamboo. Having worked in collaboration with the likes of Neighborhood and Supreme as well as developing a range of excellent lifestyle goods to accompany the incense selection Kuumba has fast become the go-to guys for all things aromatic.

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KANA

Kana London was born in London from founder Ana Kerin’s background in fine art and training in sculpture, which eventually became a fully developed project in 2012. With a focus on functional ceramics, Kerin’s approach is experimental and playful, inventing new recipes and forms daily, without the assistance of a potter’s wheel. Kana takes a unique approach that turns its back on traditional ceramic practice. As a result, each piece is truly individual. All of Kerin’s work is food safe glazed, made from durable materials, and suitable for oven use.

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TEKLA

Born out of their studio in Copenhagen, TEKLA Fabrics creates thoughtful and minimal textiles for the home, with quality and functionality at its core. Shaped by serene architectural references, each piece is designed to provide tranquility and comfort in any space. From bedding and fabrics to towels and dressing gowns, every product is meticulously curated to enhance everyday life. Whether you're looking for a bathrobe, towel, pyjamas, you'll find that function always comes first with TEKLA.

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GOOD VIBES 123 - ACMH'S CHRIS STOKER

To mark the rebrand from Magic Castles to ACMH (Almost Cut My Hair), Good Vibes 123 is inspired by long sets at East London institution The Gun, where Chris Stoker, the creative mind behind the label, was a resident DJ up until its recent closure.

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GOOD VIBES 122 - TOSHIKI OHTA PART TWO

Good Vibes 122 comes courtesy of Toshiki Ohta – NTS host, occasional Goodhood in-store DJ and returning Good Vibes selector. This is part two of the recent Good Vibes 119 mix – recorded with our Hanbury Street store hours in mind. Switch it on at 11:00 when the doors open, and let it roll through until doors close at 19:00. Together, the two parts make up an 8-hour listen.

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MENS BRANDS

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NATRA STUDIOS

Born from a bond between an owner and their dog, Natra Studios brings deep personal meaning to every stitch, named after founder's dog, Sinatra, and shaped by a star on it's forehead that became the brand’s symbol. With each piece named after the dogs that have left their mark, Natra mixes casualwear and sportswear with meticulous attention to fit, form, and fabric. Handmade in Bristol using deadstock materials and locally sourced trims, this is slow fashion made with heart, and no compromise on style.

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ABOUT:BLANK

They started about:blank in 2021 to create contemporary menswear for friends and family, debuting with a signature cropped, boxy t-shirt. They gave their t-shirts to top artists and DJs worldwide, using innovative marketing and high-quality materials to quickly gain recognition. Now, with a team based in a former Victorian paper factory in East London, they're focused on redefining a community-first approach with product innovation and carefully planned drops, offering quality pieces at affordable prices.

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ADIDAS X BRAIN DEAD

Adidas and Brain Dead join forces for a collision of worlds—performance heritage meets anti-establishment design. This limited-edition collection fuses Adidas' iconic silhouettes with Brain Dead’s raw, graphic intensity, creating a lineup that’s equal parts movement and mindset. Expect unpredictable textures, off-kilter patterns, and reimagined classics—from the courts to the concrete. Every piece tells a story of disruption: sneakers that defy symmetry, apparel that rewrites the uniform.

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METALWOOD

Metalwood Studio is an ode to golf in the ‘90s and some of the early 2000s–the technology boom is just starting to happen. The pros of yesteryear are trading in their persimmon woods and balata balls for something a little faster and more aggressive. They’ve exchanged flares and 4-button placket polos with the baggiest, frumpiest shit they could find; long before the yoga-but-make-it-golf clothes of today.

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CAV EMPT

Based in Tokyo, Cav Empt (C.E.) was founded by Sk8thing, Hishi and Toby Feltwell. Previously working together, the trio have joined forces to form C.E. As the graphic designer for A Bathing Ape, Billionaire Boys Club and Human Made, Sk8thing is highly experienced (and respected) when it comes to producing playful and exciting products. C.E. has risen from its previously relatively unknown status into one of the hottest brands in the business today, with some unbeatable and unique graphic outputs.

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THISISNEVERTHAT

Goodhood welcomes Thisisneverthat, established in Seoul, South Korea in 2009, by three co-founders Nadan Cho, Jonkyu Choi, and Inwook Park. They were Inspired by living outside of Seoul, and gained an insight into the street style of London and New York. The brand’s co-founders developed a design sense that is truly multicultural, rather than simply channeling a look and feel that would be defined by being from Seoul and evolved it into a collection we can't wait to share.

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STUDIO NICHOLSON

Studio Nicholson was founded in 2010 by Nick Wakeman. With 20+ years of experience in the design industry, Wakeman was determined to launch a brand that utilised the skills she’d honed in the 1990s, during her graduate studies in Textile Design at the Chelsea School of Art. Drawing inspiration from Japanese architecture, interiors, grunge music, 1990s sub-culture and geological landscapes, she creates adaptable, elegant and truly functional pieces that form the basis of the ultimate modular wardrobe.

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PHINGERIN

Designed by Tomoyuki Kobayashi, Phingerin creates light and modern pieces that have taken the streets of Tokyo by surprise. Being a youthful and playful brand, embracing eccentric colours and patterns, these stand-out relaxed fit garments became highly recognised in different subculture scenes. Originally specialising in pyjamas, Phingerin's elusive pieces are not limited to sleepwear, but create a relaxing alternative to the everyday if you’re lucky enough to get your hands on a piece.

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WOMENS BRANDS

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MASHA POPOVA

Masha Popova is a womenswear brand pushing the boundaries of nostalgia and futurism. Rooted in raw denim and sculptural tailoring, her designs fuse industrial grit with emotional edge, blurring the lines between rebellion and beauty, softness and strength.

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GIMAGUAS

Born in 2018, they are a Barcelona-based brand powered by conversations with each other, and the world around us. The collections are created in collaboration with artists and artisans that the brand admire, with a focus on relaxed silhouettes, technical knitwear and craft-inspired detail. All Gimaguas pieces are designed in Barcelona and most are proudly made in Spain.

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OPERASPORT

OpéraSPORT is a fashion brand established in 2019 by Stephanie Gundelach, a renowned creative consultant and stylist, and Awa Malina Stelter whose knowledge from the areas of design and production adds great advantage points. Bridging the Parisian way of integrating classic and contemporary styles with the sporty edge of Copenhagen, OpéraSPORT is ensuring relevance and timelessness throughout. Elegant yet sporty, luxurious yet affordable, sustainable yet sexy.

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ARIES

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell. With years of expert experience behind them, Fergus and Sofia's story is one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now-iconic branding of skate label PALACE. The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo.

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