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counter-culture
Elevated Basics with Baserange
Elevated Basics with Baserange

Elevated Basics with Baserange

Every day functional essentials, clean design, emphasis on natural femininity, organic fabrics and recycled materials. Sounds like Baserange. Explore how we're wearing their new season fundamental wardrobe mainstays.

counter-culture
Timeless Product and Future Classics
Timeless Product and Future Classics

Timeless Product and Future Classics

Timeless products and future classics are items that are season-less and built to last. Often an investment product, or a future grail, it's an item that isn't lead by industry trends, and it'll serve you long-term.

counter-culture
A Dive into Wes Anderson's (personal, not cinematic) off-screen style
A Dive into Wes Anderson's (personal, not cinematic) off-screen style

A Dive into Wes Anderson's (personal, not cinematic) off-screen style

Wes Anderson's dress style is as distinctive as his filmmaking and cinematic style. A mix of vintage and contemporary elements, creating a timeless and idiosyncratic look. A more fun, more colourful, and more playful version of reality...

counter-culture
Audiophiles: a Lifestyle
Audiophiles: a Lifestyle

Audiophiles: a Lifestyle

Audiophile by dictionary defintion: a person who is very interested in and enthusiastic about equipment for playing recorded sound, and it's quality. Sound familiar? Keep reading, this ones for you. We break down world-class music paraphernalia, why we love it, and why you should love it too.

people-care-earth-care
What is Conscious?
What is Conscious?

What is Conscious?

Last year, we embarked on a project to find ourselves once more and define what Goodhood is, our purpose and what we want to stand for as we move forward into a new chapter of our life cycle. In this new series we take a deep dive into each of our cornerstone values.

f-i-t-s
JANUARY
JANUARY

JANUARY

Strip everything right back, and let your outfit do the talking. FITS is all about great product, with great styling. We’ve put in the leg-work, selecting our favourite pieces so, you don’t have to...

people-care-earth-care
From Gorpcore to Gommcore: Good Ol' Mushrooms and Magic
From Gorpcore to Gommcore: Good Ol' Mushrooms and Magic

From Gorpcore to Gommcore: Good Ol' Mushrooms and Magic

Gorpcore; whether you love it or hate it, it doesn't look like the peoples love for time spent outdoors is dropping off any time soon, and we can see why. It's a yes from us, only, we like to think of Gorp as less Good Old Raisins and Peanuts, and more Good Old Mushrooms and Magic.

collaborations
Goodhood x Weird Walk
Goodhood x Weird Walk

Goodhood x Weird Walk

As purveyors of mysticism and folklore, it's only natural that we've teamed up with our friends at Weird Walk on a capsule collection that bypasses nostalgia and re-enchants ramblers. Formed by three friends walking an ancient trackway across southern England, Weird Walk draws inspiration from walking ancient paths, visiting sacred sites, and immersing themselves in folklore and customs.

counter-culture
The Idiosyncratic Style of Aries
The Idiosyncratic Style of Aries

The Idiosyncratic Style of Aries

Aries Arise return for the new season as riotous and rebellious as always. The unapologetically London label present idiosyncratic graphics and premium materials, all wrapped up in winter-ready silhouettes. Check out how we're wearing them.

counter-culture
From the desert to the city: Rhodolirion
From the desert to the city: Rhodolirion

From the desert to the city: Rhodolirion

Brand new and UK exclusive to Goodhood, Rhodolirion is a womenswear label sitting under the Nepenthes family. All lines are designed by ex-Beams Boy designer, the talented  Yumi Sudo, which tells you everything you need to know...

10-questions
10 Questions with Mette Hay
10 Questions with Mette Hay

10 Questions with Mette Hay

HAY operates in the field between architecture and fashion. With a contemporary Scandinavian look and feel, the brand produces simple, straight forward and functional homeware. Co-founder Mette Hay answers our infamous 10 Questions...

people-care-earth-care
5 Winter Walks with Weird Walk
5 Winter Walks with Weird Walk

5 Winter Walks with Weird Walk

Modern paganism contains a wide range of traditions informed by pre-Christian beliefs, often with an emphasis on ritual practice and respect for the natural world. Weird Walk have curated five of their favourite winter walks connected with the evolution of modern paganism, that emanate with powerful vibes to this day.

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