Established in London in 2014, Primury is a contemporary unisex brand and lifestyle collective. Aiming to embrace a range of fields including art and photography, they reinterpret and modernise classic sneaker ideals. They take their name from the word ‘primary’ – the earliest time or order.

Their sneakers are handcrafted in Portugal and strip back frivolous detailing, offering a modern, minimal take on archetypal styles such as the school plimsoll, the Oxford, and the golf kiltie shoe.

  • DYO - White/White/White

    PrimuryDYO - White/White/White$221.00UK3 / UK4 / UK5 / UK6 / UK7

  • DYO - White/Black

    PrimuryDYO - White/Black$221.00UK3 / UK4 / UK5 / UK6 / UK7

  • DYO - Cardboard/White

    PrimuryDYO - Cardboard/White$188.50UK3 / UK4 / UK5 / UK6 / UK7